How much percentage profit would you charge on a printed Photo Canvas?

Some people have inquired about a couple of my photos and would like them printed onto Canvas and they said they’d (obviously) pay for the canvas plus the profit. Question is, how much is a decent profit to charge on top of the cost of the printed canvas? I’m looking at either 35% or 50% profit but still unsure what to charge. Any serious ideas anyone?

The 35% to 50% is a good start. I used to do a scale like that in reverse, bigger photo, lower percent, etc. People want to feel like they are getting a deal! If they feel like the price of the next size up isn’t too much more expensive, they will buy it!

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